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LogicPlay
Lego Serious Play Process

How LEGOŽ Helps Solve Today's Business Challenges

Even in today's digital world with smartphone-like tech toys targeted for kids aged two and up, you'd be hard pressed to find anyone who doesn't have at least some first-hand experience with LEGOŽ building bricks.

From early learning DUPLOŽ bricks, basic brick buckets, MINDSTORMSŽ robotics, or any number of collector themed sets, the Danish-invented LEGOŽ bricks have fascinated children and adults around the world since 1949 with their bright colors and endless connection, towering, and configuration possibilities. And, with revenue of $4.5 billion (US) in 2013, LEGOŽ shows no signs of slowing down.

What is relatively unknown here in the United States, however, is that the value of learning with LEGOŽ doesn't end with childhood.

Improvement Leads to Innovation
In 1996, Swiss business professors Bart Victor and Johan Roos consulted with LEGO on internal performance management issues that led to what is now a studied and proven discipline in the field of organizational development used in dozens of countries and numerous Fortune 100 corporations around the world.

It's a process grounded in adult learning theory, social science, and organizational learning referred to as LEGOŽ SERIOUS PLAYŽ. The process, similar to strategic planning, just happens to involve the use of LEGOŽ bricks rather than Post-it Notes and flipcharts.

Consultants and master trainers Per Kristiansen and Robert Rasmussen documented the fascinating history of LEGOŽ SERIOUS PLAYŽ in Building a Better Business Using the LEGOŽ SERIOUS PLAYŽ Method. In it, they describe how the process transformed from a theory to “a thinking, communication, and problem solving technique for groups.”

What is LEGOŽ SERIOUS PLAYŽ?
LEGOŽ SERIOUS PLAYŽ (LSP) is a group facilitation process used to help teams share ideas and assumptions, engage in dialogue and discussion, and work out meaningful solutions to shared problems. It's a process that can be used to create and innovate as well as to problem solve and help business of all sizes get ‘unstuck'. Some of the most common uses for LSP include:
Strategy Development
Complex Problem Solving
Team Building
Leadership and Organizational Development
Branding and Identity
Planning and Execution

How Does LSP Work?
Certified facilitators plan LSP workshops based on business goals and prepare a series of LEGOŽ building challenges for the group. During the workshop, the group progresses through the building challenges designed to unlock ideas, imagination, and solutions. The LEGOŽ building challenges are designed to elicit 100% participation from 100% of the participants 100% during the entire workshop.

Unlike traditional workshops and most meetings where 20% of attendees contribute 80% of the discussion, LSP workshops are structured to engage all attendees. Without exception, everyone's input and ideas are heard.

Why Does LSP Work?
LEGOŽ SERIOUS PLAYŽ is so immensely effective because the facilitator plans and conducts the intervention in a way that preserves these essential social triggers(1) of the participants so the team can instead focus on what they need to accomplish for the business.
Status—Everyone is engaged and involved at the same level during the process
Certainty—The process is clear and repeated; everyone knows what to expect
Autonomy—Everyone is given clear options and has the ability to make choices
Relatedness—Sharing is an essential part of the process; everyone is heard
Fairness—Transparency, learning, and exploration are at the heart of the process

Kinesthetically, use of the hands to complete the building challenges adds additional benefit to the process:
Neuro-stimulation—the hands are connected to 70-80% of our brain cells
Use of both hands engages both sides of the brain—creative and analytical
It reduces the temptation and use of meeting distractors like smartphones and tablets

The LSP process also makes use of evidence-based learning theories such as constructivism (Piaget) which states that we construct and rearrange knowledge based on what we already know and have experienced. It further demonstrates what Papert dubbed contructionism—if we create internal knowledge based on our interaction with the world, we can accelerate learning when we engage in building something external that holds meaning for us.

Certified LSP facilitators in the US, Canada, Europe, South America, and Latin America are helping organizations and teams of all kinds solve challenges and innovate. Currently, most of the LSP facilitation in the US takes place in large corporations, but it may not be long before you step on your next LEGOŽ in your own board or conference room.

(1) Rock, D (2008). SCARF: a brain-based model for collaborating with and influencing others, NeuroLeadership Journal: 1.

LogicPlay LLC

Sarasota, FL, 34201

360-840-3407 • Email

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